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Digital Media Activation Manager

Mindshare

If you want to know more about the job
you can contact:

Frida Hamilton
+46 72-376 38 15
frida@marchermarkholt.com

Digital Media Activation Manager
for Mindshare

Mindshare is looking for a tech savvy and ambitious Digital Media Activation Manager, who will become a part of the Digital Hub at Unilever and be responsible for driving adoption and excellence of data driven digital marketing practices together with Unilever and Mindshare. Your main focus will be on campaign planning, campaign deployment and optimization, and to be the link between Unilever and Mindshare’s digital team.


About Mindshare
Original thoughts have always sparked great events, and within media, Mindshare’s original ideas changed the industry in 1997. However, Mindshare are not done being original, and they are still as passionate about speed, teamwork and a provocative approach to the existing as they were more than twenty years ago. Through adaptive marketing Mindshare contributes to their client’s growth, and their clients count some of the most prominent actors globally.

Mindshare is one of the largest media agencies worldwide with 116 offices in 86 countries. In addition, they are part of GroupM, one of the world’s largest media agency groups, as well as the global agency network WPP. In Sweden, Mindshare counts 63 employees; the majority in the Stockholm office and about 14 in Gothenburg.


About Unilever
Unilever is one of the world’s leading concerns within the FMCG industry, who produce and sell about 400 different brands in more than 190 countries. The business activities have a complex and global value chain, and Unilever collaborates with thousands of vendors and use about 34 billion Euros on goods and services, including 13 billion on ingredients and commodities that are turned into products in their 300+ factories, distributed across 69 different countries. Digital is changing everything about how consumer goods companies go to market. Unilever has been at the front of the media revolutions in print advertising in the 1890s, in Radio in the 1930s and in TV in the 1960s. Now Unilever intend to be at the front of the digital revolution. At the heart of their response to this Digital Revolution is the People Data Centres – delivering powerful game changing insights and facilitating one billion relationships with consumers. This will allow incredible insights and precision marketing.

Unilever aim to make sustainable goods available for all people, and thereby contribute to creating a world where everyone can live well within the natural limitations of the earth.

Digital is changing everything about how consumer goods companies go to market. Unilever has been at the front of the media revolutions in print advertising in the 1890s, in Radio in the 1930s and in TV in the 1960s. Now Unilever intend to be at the front of the digital revolution. At the heart of their response to this Digital Revolution is the People Data Centres – delivering powerful game changing insights and facilitating one billion relationships with consumers. This will allow incredible insights and precision marketing.


The position
As Digital Media Activation Manager for Mindshare, you will primarily be working with campaign planning, campaign deployment and optimization in Unilever’s new Digital Hub, which is made up by an ambitious team that aims to be at the front of the digital revolution. The main purpose of the hub is implementation of Adobe Audience, and the Digital Media Activation Manager will be responsible for driving the adoption and continued excellence of data driven marketing practices. The role offers the opportunity to work effectively with a wide range of colleagues from Unilever’s Media and Marketing Team, as well as Mindshare’s digital team. Part of the role is also to co-create and share training material that will increase marketeers’ capabilities in the changing environment.

Some key tasks include:

  • Campaign planning, including responsibility for leading the full funnel media agenda with awareness, engagement and conversion, as well as developing the campaign journey across key channels
  • Turning audience segments into actionable media plans and ensuring integration into holistic channel plans feeding into the media blueprint
  • Connecting with the measurement team to ensure that data loops are being fed back onto plans. You will also be responsible for leading development of the AB variant testing plan and agency briefing
  • Execution against 1st party data and augment with 2nd and 3rd party data aligned to brand objectives to execute real time data led marketing
  • Optimizing media plans in flight and drive campaign performance based on agreed KPIs

As Digital Media Activation Manager, you will be responsible for inflight optimization of the communications plan, as well as dynamic, real time allocation of budgets based on KPIs, including AB testing. Furthermore, you will be cooperating with Mindshare’s specialists, when it comes to deploying DDM via programmatic, with clear KPIs on increased efficiency and better brand safety.

The role as Digital Media Activation Manager for Mindshare is new, and you will, therefore, be a part of shaping your own role along with Unilever and Mindshare. Furthermore, you will be the link between Mindshare and Unilever, as you will be spending around 80 % of your time at Unilever and the rest of the time at Mindshare. The position is a project employment for a year, with a good possibility of further employment, and it is a great opportunity to experience the best of both the client and agency side and develop your skills within data driven marketing.

As Digital Media Activation Manager you will report to Jonas Johnsson, Head of FAST – Planning and Tech.


Your profile
The ideal candidate comes with a relevant education in Marketing, Communications or similar, and has 1-3 years of experience with data driven marketing. You are passionate about the social and digital world and its implications for business. You are willing to learn, and people will describe you as having a positive and extrovert attitude. You come with a lot of knowledge about digital media, programmatic and performance marketing. You might come from a role as Programmatic Specialist, Ad Ops, Campaign Coordinator or Campaign Manager. We expect you to be experienced with Ad Tech and Martech, as well as possess strong social and stakeholder management skills. Furthermore, we are looking for a person who is excited about data driven insights, and who comes with an analytical and structured mindset. Great skills within communications in both English and Swedish are key.

As a person, we are looking for someone with great drive, who is good at listening and has the ability to understand and articulate customer needs. You have experience managing relationships within a large, multinational matrix organization, and may also have experience working with marketing stakeholders/agencies, which has given you an understanding of challenges, as well as information requirements. Finally, the ideal candidate will also have skills as a project manager, particularly when it comes to project planning, forecasting demands and managing human resources.


Interested?
If you want to know more about the job you can contact Frida Hamilton on email frida@marchermarkholt.com or +46 72-376 38 15.