Marcher Markholt
Marketing Manager

Group Caliber

If you want to know more about the job
you can contact:

Klaus Markholt-Hansen
klaus@marchermarkholt.com

Marketing Manager

On behalf of Caliber, we are looking for a strong and self-driven Marketing Manager, who can establish a fully capable marketing unit and lead by example with activities from day one to ensure a steady rise in awareness and a continuous increase in customers. This is a great opportunity to join a successful start-up where you can grow, manage, develop the full marketing toolbox, offline as well as online, build a team and be part of long-term success in a professional environment with senior leaders in its field.

About Group Caliber
Caliber is a Danish brand & reputation firm founded in 2016 by former directors from Reputation Institute with the vision of building a more trusted and trustworthy business world. By combining digital tools with strategic consulting, Caliber has been on an exciting journey of revolutionizing the corporate reputation management field. At this moment, they are in the midst of a transition from start-up to scale-up, having gained blue-chip customers like Airbus, Nestle and The Coca Cola Company, and built a global presence across markets such as the US, Brazil, Spain, France, Germany, Switzerland and Sweden.

Given the importance of the quality and speed of information in today’s dynamic business environment, Caliber’s survey-based SaaS platform and advisory services help Corporate Communications professionals around the world manage their activities and build their companies’ reputation by viewing and activating real-time stakeholder perception data.

Caliber is an international team of strategists, analysts and technologists with HQ at Rådhuspladsen – the center of Copenhagen. Their culture is characterized by openness and informality where everyone can impact how the company develops. They have high ambitions and are looking into years of fast growth with the goal of accelerating their international expansion and increasing their global impact, building on the strength of a growing team in Denmark and around the globe.

The position
The position is a unique opportunity to work in a dynamic and international start-up that is redefining the field of reputation management and working closely with the founders (and travel within Europe when it is once again possible).

As the first full-time marketer in Caliber, you will play a key role in formulating the marketing strategy together with the founders and lead the marketing efforts across European and American markets. It is an opportunity to keep one foot in the offline world organizing events and PR activities that increase presence in the company’s target communities, while generating and nurturing inbound leads through online marketing activities. It is therefore essential that you are comfortable in managing an inclusive range of tasks and acknowledge that small teams sometimes have multiple jobs to perform.

You will be building the brand, owning and defining the marketing strategy and execution, creating content and thought leadership material as well as managing all online and offline visibility. Additionally, you will be the main driver of ensuring lead generation to the sales organization and systematically track marketing effectiveness and conversion rates like MQLs and SQLs.

The tasks may occasionally change, and you will get the chance to define own goals, tasks and responsibilities.

Some of your key tasks and activities include:

  • Responsible for social media strategy, management, and execution with a focus on LinkedIn
  • Digital marketing, including SEO/SEM and growth hacking activities
  • Ensure consistent tracking and monitoring of performance
  • Own HubSpot Marketing Hub and other relevant analytic tools
  • Liaise with relevant media outlets to push awareness of Caliber and relevant campaigns, stories and thought leadership material
  • Own PR activities, including conferences, events and coordination with external agencies
  • Liaise with partners outside the Nordics to secure strong presence across relevant channels
  • Manage account-based marketing in coordination with Sales
  • Utilize and contextualize relevant client data on an ad-hoc basis

Your profile
You are marketing, tech and data savvy and have 3-5 years of experience with BtB/enterprise marketing– ideally from a SaaS company, startup, market research and/or a consulting firm. During the years, you have acquired experience within LinkedIn Advertising, SEO, SEM, performance marketing, conversion and online customer acquisition, along with experience in website analytics tools. You have strong lead funnel experience: from targeting and generating leads to nurturing and converting them, including experience with HubSpot.

As Caliber is working with an international perspective, their corporate Language is English. It is vital that you possess excellent communication skills in English, along with the ability to present complex data to a broad audience.

Personally, you are innovative and open-minded, and with a strong drive and an accommodating approach, you have flair for influencing others and building strong relationships with all kinds of people and clients. You are an inspiring self-starter, ready to take on a challenge and hold great professional pride in always finishing what you started. Furthermore, you have a sense of autonomy and ownership as well as a desire to contribute to business success and development – and have fun while doing it. Most of all, you’re interested in joining a startup growth journey and building a marketing function in the process!

Interested?
If you want to know more about the job, please contact Klaus Markholt-Hansen by email: klaus@marchermarkholt.com