Marcher Markholt
Marketing Director

Group Caliber

If you want to know more about the job
you can contact:

Sandra Wahl

Marketing Director

Interested in being a first marketing hire in a successful startup who can establish the function, build a team and shape the role? Want to join a fast growth journey with upside opportunities but without the early-stage risk? Then this could be the job for you. We are looking for a strong and self-driven full-stack marketer, who can establish a fully capable marketing unit in our Enterprise SaaS company which is based in Copenhagen and has customers across the globe.

About Group Caliber
Caliber is a Danish startup founded in 2016 by former directors from Reputation Institute with the vision of building a more trusted and trustworthy business world. By combining digital tools with strategic consulting, Caliber has been on an exciting journey of revolutionizing the corporate reputation management field. We are transitioning from start-up to scale-up, having gained blue-chip customers like Airbus, Nestle and The Coca Cola Company, and built a global presence across markets such as the US, Brazil, Spain, France, Germany, Switzerland and Sweden.

Caliber’s survey-based SaaS platform and advisory services help Corporate Communications and Marketing professionals around the world manage their activities and build their companies’ reputation by viewing and activating real-time stakeholder perception data.

Caliber is an international team of strategists, analysts and technologists with HQ at Rådhuspladsen. Their culture is characterized by openness and informality where everyone can impact how the company develops. They have high ambitions and are looking into years of fast growth with the goal of accelerating their international expansion and increasing their global impact, building on the strength of a growing team in Denmark and around the globe.

The position
The position is a unique opportunity to work closely with the founders in a dynamic and international startup on a global scale. As a company founded by industry veterans, Caliber is quickly establishing its reputation as both a disruptor of the industry and a recognized thought leader.

As the first full-time marketer in Caliber, you will play a key role in formulating the marketing strategy together with the founders and lead the marketing efforts across European and American markets. It is an opportunity to keep one foot in the offline world organizing events and PR activities that increase presence in the company’s target communities, while generating and nurturing inbound leads through online marketing activities. It is therefore essential that you are comfortable in managing an inclusive range of tasks and acknowledge that small teams sometimes have multiple jobs to perform.

You will be building the brand, owning and defining the marketing strategy and execution, creating content and thought leadership material as well as managing all online and offline visibility. Additionally, you will be the main driver of lead generation to the sales organization and systematically track marketing effectiveness and conversion rates like MQLs and SQLs.

The tasks may occasionally change, and you will get the chance to define own goals, tasks and responsibilities.

Some of your key tasks and activities include:

  • Attract and nurture inbound leads through content marketing, PPC campaigns and email automation
  • Manage social media strategy and execution, with a focus on LinkedIn
  • Run all digital marketing, including SEO/SEM and growth hacking activities
  • Track and monitor demand generation and lead conversion
  • Own HubSpot Marketing Hub and other relevant analytic tools
  • Develop thought leadership material to build Caliber’s visibility and credibility in strategic markets
  • Own PR activities, including media outreach, conferences, events and coordination with external agencies
  • Manage account-based marketing in coordination with Sales

Your profile
You are marketing, tech and data savvy and have 3-7 years of experience with BtB/enterprise marketing– ideally from a SaaS company or a market research firm. During the years, you have acquired experience within Account-Based Marketing, LinkedIn Advertising, SEO/SEM, demand generation and website analytics tools. You have strong lead funnel experience: from targeting and generating leads to nurturing and converting them, including experience with HubSpot.

As Caliber is working with an international perspective, their corporate Language is English. It is vital that you possess excellent communication skills in English, along with the ability to present complex data to a broad audience.

Personally, you have a sense of autonomy and ownership as well as a desire to contribute to business success and development – and have fun while doing it. Most of all, you’re interested in joining a startup growth journey and building a marketing function in the process!

If you want to know more about the job, please contact Sandra Wahl by email: