Marcher Markholt
eCommerce Manager

Royal Copenhagen

If you want to know more about the job
you can contact:

Christine Mønster
+45 2678 2990

eCommerce Manager for Royal Copenhagen

On behalf of Fiskars Group, we are looking for a curious and ambitious eCommerce Manager for the Royal Copenhagen brand who will become responsible for driving growth through strategic and tactical activities as well as managing the daily operations of the eCommerce platform and team. You will thus play a key role in driving the growth of Royal Copenhagen and promoting their digital presence. 

About Royal Copenhagen

eCom Royal Copenhagen is part of Vita, Fiskars Group’s tableware business area. Founded in 1775, Royal Copenhagen is one of the world’s oldest companies, and for more than 235 years their porcelain has been made with not only the deepest respect for tradition, but also the highest standards of craftsmanship. At eCom Royal Copenhagen, they are driven by their purpose to enhance consumer journeys by providing extraordinary digital content driven experiences that match their products’ exclusive and immaculate design.

Royal Copenhagen is owned by Fiskars Group. With the goal of pioneering design to make the everyday extraordinary, Fiskars Group is the global home of design-driven brands for indoor and outdoor living. Their brands include Fiskars, Gerber, Iittala, Royal Copenhagen, Moomin by Arabia, Waterford, and Wedgwood. Their brands are present in more than 100 countries, they have more than 350 own stores, and 7,000 employees.

Royal Copenhagen forms a culture and workplace where you can thrive as an individual and grow together as a team to shape the everyday. We offer a hybrid working model, a great pension scheme as well as good health- and personal benefits.

The role is based at the Royal Copenhagen HQ in Glostrup, Denmark.

The position  

In this position, you will be the center of the Royal Copenhagen eCommerce development. Royal Copenhagen is at the beginning of a journey, building a substantial direct-to-consumer eCommerce business. With an ambition to grow considerably over the coming years, you will be joining a key strategic program to ensure the growth of Royal Copenhagen and ultimately the larger Fiskars Group. Through your knowledge of relevant trends and experience in innovating and utilizing eCommerce you will endeavor to apply your skillset to create and execute on their growth plan.

Your responsibilities will include:

  • Leading the Royal Copenhagen eCommerce team
  • Driving growth of eCommerce revenue through effective execution of strategy and tactical digital initiatives
  • Aggressively growing their return on investment and revenue from paid and organic search and social media, working with our external agency
  • Managing the daily operations for Royal Copenhagen´s global and regional websites
  • Managing marketing and sales activities, including overseeing optimization of category pages, price lists, promo-codes, and other updates
  • Working with the digital team and Royal Copenhagen’s Brand team to define a vision for their eCommerce experience
  • Running an effective online merchandising and content management workflow
  • Taking ownership of website performance and optimization roadmap
  • Developing new ways of improving conversion rates and commercial performance
  • Building effective relationships and alignment with offline sales channels

The role greatly contributes to the continuous success of Royal Copenhagen and your achievements will be pivotal for the brand’s growth.  

The eCommerce Manager will report to the Fiskars Group direct-to-consumer eCommerce Director, Jonas Weibull.

Your profile

The ideal candidate holds an academic degree in Business, Technology or Marketing. Furthermore, you have relevant experience and a successful track record in an eCommerce or digital marketing role, with experience in leading a team and working in a matrix organization. In addition, you have the ability to navigate ambiguity and change with a proactive attitude. It is thus essential that you are highly empathetic but also able to drive performance in a complex setting.

To fulfill the role, it is important that you are fluent in both written and spoken English, as English is the corporate language across the Fiskars Group. You have strong communication skills, and you know how to effectively share knowledge and plans with colleagues and senior stakeholders. 

Finally, you can see yourself take on the challenge of working with one of Scandinavia’s strongest and proudest heritage brands while getting the chance to put your fingerprint on its journey into the future.  


Marcher Markholt handles the recruitment process. If you want to know more about the job, please contact Senior Consultant Christine Stahl by email: christine@marchermarkholt.com or by phone: +45 26 78 29 90.