Digital Media Manager
Digital Media Manager for GN Hearing
On behalf of GN Hearing, we are looking for someone who is ready to take on a vital role as Digital Media Manager. We are looking for a self-driven talent, who is commercially oriented and a strategic thinker, and someone who has a high drive for making progress in a complex organization.
About GN & GN Hearing
The GN Group is global leader in intelligent audio solution that enables people to Hear More, Do More and Be More than you ever thought possible. Inspired by people and driven by our innovation leadership, we leverage technological synergies between our hearing and audio divisions to deliver unique and increasingly individualized user experiences in our products and solutions.
More than 150 years ago, GN was founded with a truly innovative and global mindset. Today, we honor that legacy with world-leading expertise in the human ear, sound and video processing, wireless technology, miniaturization and collaborations with leading technology partners. GN's solutions are marketed under reputed the brands ReSound, Beltone, Interton, Jabra, BlueParrott and FalCom in 100 countries. The GN Group employs 6,500 people and is listed on Nasdaq Copenhagen (GN.CO).
Every day, we in GN Hearing work with a mission - transforming lives through power of sound. We care about people that are impacted by hearing loss and create medical grade hearing aids and hearing solutions that aim to enhance their lives. With an inherent curiosity and drive to challenge ourselves and innovate we have repeatedly set standards in better hearing for benefit of the user. The industry we operate in is at the exciting cross-roads of advanced technology, communication, science, and health care. Combining this with accelerating digitalization, increasing consumer choice and empowerment creates an environment that makes working in GN Hearing fast paced, embracing change a necessity, and leading transformation a fantastic opportunity.
Our drive is to become even more customer centric, work with a digital-first approach and commercial mindset, deliver tangible long-term outcomes, and operate truly networked within the business. As part of this we are currently strengthening many of the critical competencies, such as customer insights, digital planning and activation, and are creating a more flexible hybrid in-house creation set-up.
As the new Digital Media Manager, you will become part of GN’s Digital Marketing and Performance Team and have the overall responsibility for demand creation and optimization through digital marketing channels such as SEM, Social, Programmatic and email. We have a range of different lead- and interest generating programs running in various markets and it’s your responsibility to continuously plan and optimize the targeting, conversions and ROI from our digital outreach initiatives.
As our Digital Media Manager, you will be working strategically and tactically by providing inputs to the markets and by improving the quality of digital demand creation from both product launches and ongoing lead programs. Moreover, you will be managing GN Hearing’s media agency and will act as an internal expert responsible for advocating and guiding the markets in digital marketing strategies and execution.
Your key responsibilities will include:
- Paid and owned digital media strategy, tactics, planning and execution
- Continuous optimization, segmentation and targeting
- Launch activation guidance for the markets
- Briefing on development of creatives for paid channels
- Lead and manage the media agency
- Budget management
You will report to Rune Kiowsky; Director, Head of Global Digital Marketing and Performance, and work from GN Hearing’s HQ in Ballerup, Copenhagen. You can expect approx. 20 travel days per year to the US, Japan and/or Europe (can be negotiated).
The ideal candidate comes with broad experience with paid digital media investments and tactics – preferably from a larger media or digital agency. A minimum of 5 years of experience is a must. Experience from working with this discipline in a large corporate setting is a big plus.
We are looking for a hands-on yet strategically skilled profile with a high drive for making progress and challenging status quo. You have hands-on experience with one or more digital marketing disciplines/channels (SEM, social, programmatic) as well as a generalist perspective on the digital marketing eco-system and digital customer journeys. You are able to convey the principles of paid media marketing to less digitally oriented colleagues and will actively seek to advance the agenda with HQ and the markets.
As a person, you are very result-oriented, driven and passionate about what you do. Yet you are patient and are motivated by the challenge of making a change in a complex corporation. You are not afraid of trying something new as well as inspiring others to do so. Further, you possess excellent interpersonal and communication skills and are comfortable in taking the stage, presenting your thoughts and ideas to a broad audience at all organizational levels.
If you want to know more about the job you can contact Christine Stahl on email: email@example.com or phone: +45 2678 2990.