Marcher Markholt
Brand Strategist

Milestone Systems

If you want to know more about the job
you can contact:

Sandra Wahl

Brand Strategist

On behalf of Milestone Systems, we are looking for a strong storytelling Brand Strategist, to be a part of a fast-growing, entrepreneurial, global company with high ambitions, strategic strength and the determination to deliver results. You will take a leading and supporting role in driving the global brand strategy, creating awareness, initiating and driving strategic projects, while applying core insights to strengthen and develop Milestone Systems’ brand-building efforts.

About Milestone Systems

Milestone Systems is a global industry leader in open platform IP video management software, founded in 1998. During the years, the company has experienced vast growth and development and is now a market-leading international tech company operating as a stand-alone company in the Canon Group with about 1,200 employees in 24 countries. Milestone Systems’ technology solutions help organizations managing risks, protecting people and assets, optimizing processes, and reducing costs, and they are used in 500,000+ customer sites worldwide– with many more to come.

Milestone Systems call themselves an open platform company meaning three things: open platform technology, an open business model and an open company culture. Their open platform represents an open business model with an extensive technology and channel partner network where everyone benefits from stronger innovation and value creation for their end-customers.

Milestone Systems has further aligned the organization for scale and growth and are looking for a person who believes that technology and people work hand in hand for creating a better future. Milestone’s open company culture is a foundation for how they collaborate internally and conduct business. They find values and empowerment more important than rules, and they embrace diversity and collaboration and have a partner-first approach to business. Hence, the culture is characterized by an entrepreneurial spirit that ensures that no days are alike. Among other things, Milestones Systems has become successful due to their dedication to putting people first - both the people they work with and the people around them. This is how they grow their culture, their business, and their community. At Milestone Systems they grow together.

The position

As Brand Strategist, you will play a vital role in developing the corporate brand on several levels, as Milestone is building the brand aligned with their new versions of video technology. The branding department is continuously launching campaigns, products and events, and function as a strategic partner for the organization on future projects.

You will drive a best-in-class brand strategy and create awareness by being a strong storyteller, in close collaboration with the Head of Brand Strategy & Marketing Creation. You will be developing and executing strategies for brand building and activation activities, and create and perform presentations for management.

Furthermore, you will be a strategic partner & support for the two leaders in Brand Strategy & Market Creation, as well as ensure a strategic level of briefs for the marketing department. Milestone has come a good way, so you will work on a strong foundation including value propositions and key messages. It is therefore crucial, that you are able to cut to the bone and grow the brand in line with the core brand strategy, and align their efforts with the newly defined business strategy. Also, they need more and deeper insights delivered by you, in order to get into the essence of the brand.

Your responsibilities will include:

  • Developing and executing strategies for brand building and activation activities
  • Initiating and driving the brand strategic projects, and creating awareness campaigns that match the new business strategy.
  • Ensuring that all branding and marketing activities are founded on the strategy
  • Developing precise and actionable briefs for creative teams – in-house and externally
  • Assist your creative colleagues in the development of debriefs - to briefs from stakeholders in the organization.
  • Deliver feedback on concepts and campaigns for both brand strategy and brand awareness campaigns
  • Digging out important insights to fuel the strategic thinking in all projects running through the department (from stakeholders across the complex Milestone organization).
  • Bringing innovative approaches to the ever-evolving business

You can look forward to business-critical responsibility and freedom to perform in a team of skillful marketing professionals in the in-house agency. You will become part of the Brand Strategy & Marketing Creation department consisting of 15 people in total and report to the Head of Brand Strategy & Marketing Creation. Your colleagues will be Creatives, Copywriters, Art Directors, Brand Managers, etc. Moreover, the department collaborates closely with external agencies and freelancers.

Your profile
The ideal candidate comes with a master’s degree in relevant areas, such as International Marketing Management, Business Administration or the like. You have substantial experience from similar strategy roles – either from agencies or in-house strategy departments. You are a strong storyteller and communicator, which is seen in your brand building results. Moreover, you are an extrovert and consist strong project management, facilitation and presentation skills. Experience from related tech businesses is an advantage, but not a demand. You have a natural curiosity toward new perspectives and novel research, and you are talented in bridging technology, strategy and branding. You possess a problem-solving mindset and thrive in an international cross-collaborative organization. You master both independent workflows and team spirit, and as English is the corporate language, you are strongly fluent in both oral and written English.

If you want to know more about the job you can contact Sandra Barbara Wahl by email: sandra@marchermarkholt.com or phone: +45 3095 5057.